ReviewPro, the leading customer intelligence tool for hotels, has received a €3 million venture capital investment from Barcelona’s ACTIVE Venture Partners. Founded in Barcelona in 2008, ReviewPro allows hotels to increase their guest satisfaction ratings by monitoring online reviews and actively managing their online reputation. Headquarted in Barcelona, ReviewPro already has offices in the United States and Latin America and will use the new funds to further expand internationally.
“ReviewPro is a prime example of the type of company that ACTIVE wants to work with in its international growth. Although still young, ReviewPro has established the Global Review Index ™ as an industry standard and is among the leaders in a field of activity that is experiencing extraordinary growth. The hotel industry is quickly becoming aware that the active management of online reputation leads not only to higher client satisfaction but also increased revenues. ReviewPro’s solution expands a hotel’s or chain’s market share and position properties as the most competitive in their market. We have invested in ReviewPro because it has the best technology of its segment,” says Co-founder and Managing Partner of ACTIVE Venture Partners Christopher Pommerening.
Over the last four years, co-founders RJ Friedlander, Tim Towle, and Dimitry Lvovsky have grown their client base to over 6,000 customers around the world serviced by a global team of 70 employees. Their strategy to create the Global Review Index ™ has positioned ReviewPro as the industry experts to help hotels maximize their performance using this benchmarking tool.
“The support provided by our partners at ACTIVE constitutes an endorsement of our company, which has established itself as a leader in our sector worldwide. At the same time, the experience, strategic vision and investment provided by ACTIVE will enable us to embark on a new stage of development that we expect will expand our leadership,” said RJ Friedlander, CEO of ReviewPro.
This marks ACTIVE Venture Partners 2nd investment of 2013, the first being a €1.5 million injection into PackLink in April. As one of the first international venture capital firms in Barcelona, Active Venture Partners invests in early stage, high-growth tech companies and offers strategic support for international expansion.