Never underestimate the power of customer service. It is undoubtedly one of the post dominant marketing tools alive yet companies still provide inhuman levels of service causing us to gawk, splutter and explode into rage. In case you hadn’t figured, this is not an Read more
In the summer of 2013, a design-oriented, multinational brand manager and ESADE MBA student named Louis Powell took a hard look at Barcelona's tech and startup ecosystem during an internship with itnig. Over the next few weeks, Barcinno will publish his findings and opinions to Read more
This week Barcinno had the pleasure of meeting with Arun Abraham, CEO of Barcelona startup Phontact. Thanks to our great partners BCN Startup Video for editing this week's edition of the 60 second startup interview at the Mobile World Centre in Barcelona.
Arun Abraham, CEO Read more
Innovation does not occur by the individual. You need a team effort to push an idea through the innovation funnel and turn it, eventually, into an implemented product or service. The team does not necessarily have to be the same over the whole process, Read more
Lawyers… Finding a good and trustworthy lawyer can be tough. Finding an amazing lawyer like Saul Goodman (Better Call Saul) is even harder. Not unlike investors, lawyers can become long-term partners. So, if after some wining, dining and heavy petting you decide to call Read more
Never underestimate the power of customer service. It is undoubtedly one of the post dominant marketing tools alive yet companies still provide inhuman levels of service causing us to gawk, splutter and explode into rage. In case you hadn’t figured, this is not an experience that helps retain customers (Orange and crew please take note of this…)
If you’re interested in the numbers I’d chew down on this nice slideshare which shows the importance of embedding a customer first DNA into your company culture.
Here are a few of the stats to wet your whistle:
It is 6-7 times more expensive to acquire a new customer than to keep an old one
59% of customers would try a new brand or company for a better service experience
78% of consumers have bailed on a transaction because of a poor experience
91% of people that have an unsatisfactory service will share their negative experience with others Read more
In the summer of 2013, a design-oriented, multinational brand manager and ESADE MBA student named Louis Powell took a hard look at Barcelona’s tech and startup ecosystem during an internship with itnig. Over the next few weeks, Barcinno will publish his findings and opinions to encourage discussion and a reflection of our community as we head into the new year. Thank you to Louis and itnig for this contribution.
Innovation does not occur by the individual. You need a team effort to push an idea through the innovation funnel and turn it, eventually, into an implemented product or service. The team does not necessarily have to be the same over the whole process, but a good balance in technological, business and user-insight skills are key.
Team up to innovate and stimulate business growth
Today’s innovators and entrepreneurs are more and more part of a growing community that is networked and connected in the on-and offline world to share knowledge, best practices and stories, as well as to meet potential employees, investors and clients. Having access to a local and global network is an important asset: it will help you to test assumptions, open doors and raise awareness for the change you have in store. Read more
Lawyers… Finding a good and trustworthy lawyer can be tough. Finding an amazing lawyer like Saul Goodman (Better Call Saul) is even harder. Not unlike investors, lawyers can become long-term partners. So, if after some wining, dining and heavy petting you decide to call it more than a quick fling, then before splashing the cash on that ostentatious diamond ring, make sure you’re taking the right decision. Someone you can trust, who has the necessary experience for what you’re looking for and someone you wont mind cuddling up next to in front of the fireplace for the next 20 years. This also applies for the inverse. It’s not easy for a lawyer to find a client especially, if they don’t belong to a large firm.
Founded by real-life lawyers, LawYeah! makes finding and speaking to a lawyer simple, easy and damn right engaging. No red tape, no goose chases or retainers, all you need is an internet connection. Within a few clicks you can speak with a list of specialized lawyers for free. Read more
Keeping with the spirit of “Ideas Worth Spreading,” TEDx is the locally organized spin-off of the TED speaker series that began over 30 years ago in California. On December 5th, TEDx Barcelona Women will be alongside other TEDxWomen events taking place simultaneously in 150 cities around the world. These events will connect live with the TEDWomen event held in San Francisco discussing women’s role in the spirit of Silicon Valley, with a mission to solve major global challenges.
The local edition of TEDxBarcelonaWomen will feature 15 international professionals sharing their experiences involving men into the dynamics of gender equity.
“Despite efforts over the past decades to achieve greater equality between men and women, progress has been very limited in some fields: there are still high rates of violence against women and there is a lack of women in leadership positions. The aim of this TEDx event is to emphasize that gender equality is not just a women’s issue, but rather a global need that also includes men.” Read more
If the Collaborative Economy is defined as the economic and social systems that enable shared access to goods, services, data and talent, then Barcelona startup Swapsee is perhaps the best real-life example of the Mesh in action.
This week Barcelona hosts the Smart City Expo, focusing on how smart cities can change the world. The word smart city is popping up all around us and is driving the urban innovation portfolio. Smart cities ask for clever and integrated solutions on urban complexity, traffic congestion, emission, public service coordination and energy efficiency challenges. Just to name a few. Hence, a wide and diverse audience was attracted to rethink smart city offerings and share knowledge.
An annual event gathering the world in Barcelona. An event around Smart Cities has the potential to have the same impact as the World Mobile Congress. Barcelona is internationally profiling itself as a model for smart cities* and at the same time calls itself the Mobile World Capital for 2012-2018. This directly shows the link between smart city and mobile technology opportunities, or in other words Big Data. A third topic is energy efficiency and sustainability. It’s for a reason that the Electric Vehicle Symposium was held at the same time, at the same venue. So what are we talking about? Imagine electric (zero-emission) self-driving cabs which aren’t owned, but shared by a community of citizens. We are talking about transforming cities today for sustainability tomorrow. Read more
Although not a prime driver in Maslow’s hierarchy or in other motivational theories, we all like making money. If not for the buzz of being able to launch dollar bills at girls in bikinis like a wannabe rap star, then at least for preventing an explosive stress disorder when you can no longer pay any of your bills.
As a founder of any company, determining what to pay yourself is like buying your first pair of skinny jeans, you never really know if what your doing is a good idea. It seems so at the time, but when the natural high slowly wears off and you’re face to face with an empty bank account and investors who want your head on a stick, it’s most probably going to end in tears (yes, that’s an awful analogy).
First things first, let’s take a look at some of the variables that could influence the salary needs of a founder: Read more
Barcinno is the community-driven, daily news platform covering everything new and disruptive coming out of Barcelona.
From the exploding startup scene to the breakthroughs in tech and telecom, the Barcelona ecosystem is just getting started. Inspired by local entrepreneurs, creators, designers, doers, and rockstars, Barcinno shines a spotlight on Barcelona’s tech, start-up and innovation scene.