It’s all around you and, by all accounts, it’s the very lifeblood of your organization. It’s the stuff that guides your team’s decision-making, attracts new customers or causes you to burn money like it’s going out of style. Sometimes it’s good, once in a while it’s great, but the vast majority globs together as an infinite landfill of clutter diluting your brand and sabotaging your market performance. It’s content, and one way or another, your consuming it, creating it and (mis)managing it every single day.
Content Strategy is the emerging discipline-out-of-necessity climbing up the authority chain in businesses, governments and organizations around the world. You need it. You need it because you’re neck deep in forgotten landing pages and neglected social media profiles. Your e-books and white papers from 2006 are floating around cyberspace touting the riches of home refinancing or lauding Blackberry’s security features. The company intranet has become a sorry wasteland of cobwebs and outdated HR documents. And your blog has no schedule, no voice, no direction and no potential.
Ok, that was a little harsh. You have a really nice blog, seriously. But even if you’re starting your company today, right now, you’re about to push start on a perpetual content creating machine that will take on a life of it’s own and spin out of control, far beyond the reaches of value and into the deep space of incoherence and regret.
Think about it. You start a company. Then what? Get a website. Then what? Add content. Setup Facebook, Twitter, Pinterest, Instagram and LinkedIn. Then what? Create content. Start a blog. More content. Send a newsletter. Content. Host an event. Content. Raise money. Content. Hire employees. Content. Provide training. Content. Do you see where this is going? It’s not so hard for your company to go on a content bender and wake up in a Bangkok hostel with no recollection of the last 3 years.
I digress. Now picture the following: This is Content Strategy and today is your lucky day. You’re about to bring immeasurable value to your company’s future and you don’t even need to leave the city. It’s Confab Europe 2014 and it’s taking place in Barcelona in 28 days.
The foremost thought leaders in the world of content strategy are coming to Barcelona for a 2-day content boot camp to give you the tools necessary to create a sustainable growth-fueled strategy for the future of your business.
Led by Kristina Halvorson, the CEO of BrainTraffic and co-author of The Bible, er Content Strategy for the Web, the content strategy experts have serendipitously chosen our fair city as home for Confab Europe 2014 and you don’t want to miss it. Last year it was in London and next year it will be somewhere like Berlin or Paris, but this year it’s here, in our backyard.
If you aren’t the CEO of your company, and you don’t happen to have €799 lying around, don’t worry. Confab has created a specific PDF to convince your boss on the importance of content strategy and send you on a 2-day mission to come back ready to face even the most difficult content challenges your company is facing.
This is what we have in store for you at Confab Europe 2014:
- Hear real case studies directly from the experts at Facebook, Instagram, Pinterest, StubHub and Expedia, that have struggled—and succeeded!—to cut through politics and find better ways to work.
- Learn best practices from the world’s leading experts in content strategy—like Kristina Halvorson, Gerry McGovern, Cleve Gibbon, and Sara Wachter-Boettcher.
- Hear how to train your team to become a content powerhouse and choose the right technologies to support both your strategy and your daily work.
- Figure out what to ask for in next year’s budget—and how to make the case for it.
To further build your case, Barcinno has an exclusive discount to save €200 on the ticket price. Hint: the discount code rhymes with Farcinno.