If you’ve ever been at a concert, national monument, grand opening, or any popular event in a large crowd, chances are you’ve been featured on someone’s Snapchat story. When hop on hop off tour buses cruise the streets, the top deck is filled to the brim with anxious tourists Snapchatting the first glimpse of the Gothic Quarter, Barceloneta beach and Sagrada Familia. Snapchat is taking the world by storm and if you miss the wave, you could miss out big time.
In an always-advancing technological world, staying up to date is important. This age is more connected than ever with countless people joining new social media networks every day. Gone are the days of printed ads and television ads. Social media marketing has arrived and is here to stay. Facebook, Twitter, LinkedIn and Instagram are mastered, now it’s time to teach the old dogs new tricks with Snapchat.
That’s why we crafted this list to join Barcinno (barcinnolive) and all of our team members on Snapchat (scottjmackin, todolocreo, sindrehopland, Katcastro) and stay on top of the most powerful, fun and spontaneous social media tool there is today. We know it sounds SPAMY, but give it a try for one week and you’ll be just like us, Snap addicted!
1. Snapchat is overwhelmingly popular
With over 100 million users and north of 400 Snapchats sent a day, the scope of customers reached by Snapchat is extremely powerful. Recent studies have shown 60% of all smartphone users have Snapchat and of that, a large amount are online shopping enthusiasts. What happens when you combine daily Snapchat activity with affinity to online shopping? Sales!
2.Offers low cost advertising
While Snapchat offers paid advertising opportunities if you’re willing to fork over the dough, the use of “stories” is a powerful, underrated tool with little to no cost. Large corporations like Audi and eBay use the app to model their brand in a raw, unedited way. Snapchat stories offer a contrast to print and media ads that go through rounds of Photoshop to reach their final stage.
3.Closer customer relationships can form
With the “behind-the-scenes” style of , users get an inside look not offered by other social media platforms. Everlane uses their Story to engage customers directly. Their “Transparency Tuesday” segment offers an opportunity for users to ask questions and have them answered directly in an almost face-to-face setting. Putting a face with the brand makes the company more human and the use of stories creates a friendship-like relationship
4.Announcements are made in “urgent” matter
The ability to immediately communicate news with your followers makes the information being presented appear as urgent. The New York Times gives contributing editors the ability to take over their story to report on live events, most recently reporting live from the streets of London after the Brexit referendum. Production companies make announcements about new products through stories to give a sneak peak and attract more followers.
5.Allows companies to demonstrate and model products
Companies with tangible products have an additional opportunity to connect with customers via Snapchat. Stories allow product developers and designers to present a quick tutorial and introduction of products to followers, which may seal the deal for consumers. Snapchat stories are the new infomercials of 2016-except they’re quick, convenient, and one swipe away from an online website.
6.Opens networking and collaborating opportunities
A recent trend in Snapchat marketing is allowing other people to “take over” a brand’s Snapchat for a day, bringing in more followers. This is a perfect tool for bringing startups together while promoting your brand on different platforms. The startup world relies heavily on the support of others, so if you have friends with large followings on their own platform, invite them to post on your behalf for a day
Snapchat announced in early 2016 that on demand geo-filters would be made available for a small fee. This means small businesses have an opportunity to get their name and logo in the hands of every user in a particular area. This feature allows anyone to create a filter for a small fee that would appear for anyone in the area
Setting aside all the statistics and data and proves how beneficial Snapchat is for marketing, it’s a fun way to engage both employees and an audience. It brings out the personality of a company, its workforce, and its products. And really, who isn’t going to want to rent a bike from a guy with dog-ears and a tongue?
Snapchat first emerged as a social media tool designed for friends to stay in contact via 10-second photos that deleted immediately after the timer drained. Since its launch in 2011, the evolution of Snapchat has progressed through added features and filters, which has landed it in the business of advertising and marketing. According to CrunchBase, Snapchat has a total funding of $2.63B in 7 rounds from 22 investors and has acquired 6 different companies, Bitstrips been the latest back in march 2016. Users can now make videos and post them to their “story” for up to 10 seconds-a feature many companies are opting to use as a way to personally promote products and brands.