Put your hands up if you like filling out online questionnaires. Not many hands, right? I get it, believe me, I do. Why is it that when the rest of web seems to have come leaps and bounds, that the majority of online forms still look like they were designed in the 1800’s? On top of that, questionnaires are pretty mind numbing to fill out at the best of times, especially when you’re faced with an endless blur of Times New Roman and check boxes on a desperately bland white canvas. It’s no surprise that you only got a 5% response rate on your last user feedback campaign.
With that problem in mind, Robert Muñoz and David Okuniev set out on an adventure to shift the way we communicate in the modern digital world. Communication on the web is all about questions and answers, therefore we need a new, inspiring and flexible way to ask questions and collect information with audiences that use multiple devices everyday.
Taking advantage of technologies such as responsive design and CSS3, and of course with their knack for sexy UX design, Robert and David started Typeform, a simple platform that allows you to build and share beautifully designed online forms. “We call them ‘typeforms,’ and they mix human creativity with the power of modern, cross-device web technology to create new ways of asking questions online,” says David. “We built Typeform because we wanted to democratize the way people answer questions on screens by making the process more human & more engaging.”
We’ve been using Typeform for Barcinno and Kviar for the last few months and we’ve seen a massive increase in our response rate and user engagement compared to our previous ways using Google forms or SurveyMonkey. The forms are easy to create and customize, and they work across the entire spectrum of digital devices where each question is presented one at a time as not to smother you in an endless list.
Apart from creating gorgeous looking forms, the goal of course is engaging users and increasing the conversion rate and quality of responses of the people from whom you are eliciting information. According to their stats, an average of 55% of respondents actually complete a Typeform and 40% of respondents are doing so on a mobile device, something unseen in the industry but will only increase as we become a more mobile society.
According to TechCrunch, more than 160,000 typeforms have been created to date, combining for more than 13 million unique visits and 7 million responses. With a notable list of clients including Facebook, Uber, Airbnb, BBC and the New York Times, Typeform has its sights set on the global market.
Having just scored a new round to the tune of €1.2 million, led by London-based Connect Ventures and also including investors from the previous round such as Point Nine Capital and RTA Ventures, Typeform is taking things up a notch “We’re now a team of 22 people pushing Typeform forward, and today we’re going to start our own revolution. At Typeform, we love what we do and are constantly thinking outside the box. We are a group of ambitious and proactive individuals who work by objectives, leaving room for flexibility” affirms David.
Unlike most of the alternatives on the market, Barcelona startup Typeform uses a freemium model, offering up unlimited forms with the option to add on powerful features such as payments by Stripe, logic jumps, calculators and so forth.
As we move forward into the digital frontier, design and usability increasingly become our highest priority. We spend millions of dollars and countless hours building beautiful products, websites, and mobile apps that match our brand’s identity, and then we slap together a Google Form in 5 minutes and send it to our audience for feedback. Seriously?!? Brand managers around the world shudder at the thought.
Quartz, the digitally native news outlet designed for mobile, used Typeforms to reach out to the world’s most powerful CEO’s from 61 different countries and received a 55% response rate! Typeform allowed Quartz to customize their questions across cultures, languages, industries and mobile devices and received critical engagement with some of the busiest people on the planet.
If you’re looking for a tool that will match your brand’s creativity and captivate your audience with engaging and intuitive questionnaires, then Typeform is your new best friend. The learning curve is minimal and you’ll delight your audience and receive the feedback you need to make the right decisions. Stop boring everyone to death with outdated online forms and give Typeform a shot.
Don’t settle, Ask Awesomely!