Master-Class “Big data for advertising business”

Lecture about using big data techniques for advertisment business. We will discuss current state of online advertisment, how it works and why using big data and data science is so important. Also we will pay special attention to design & architecture of one of largest russian data management platforms.

 It is very interesting that every second in the internet there are thousands and thousands auctions where robots buy and sell advertisement. How this robots understand what do you need and why they are often wrong? How does advertising companies watching you? What technologies do they use? We will answer to this questions in our lecture.

In the 2-hours (+ Q&A) we will cover

• Types of internet advertisment

• What is Real Time Biddig

• How does Advertising companies collect your data

• How do they process it, what technologies and algorithms do they use.

Who is this for?

• Programmers, DevOps

• Data analysts

• Business analysts

• Managers

Speaker: Alexander Petrov,  CTO & Co-Founder at E-Contenta. Previously worked at Yandex, Mail.ru, Tinkoff digital. Graduated Faculty of Computer Science at Lomonosov Moscow State University in 2011. Experience in Big Data & Machine Learning 6 years. Developer of first modulo and main teacher at course “Big Data Specialist” from New Professions Lab