Creator Street Challenge Kick-Off @Fest-UP

Creator Street Challenge is one of two initiatives launched by Innova. The Challenge brings together Startups such as The Social Coin & Preparate Banco de Tiempo, Experts, young professionals, recent graduates and students from different disciplines to solve real-world issues through a human-centred, thinking by doing methodology. This year, the challenge is about collaborative networks around social currencies.The participants to the challenge are professionals, recent graduates and students from Spain and abroad, with diverse backgrounds such as design (Elisava, IED, Delft,…), business (ESADE, EADA,…), engineering/IT (UPF, LaSalle…) as well as from other disciplines.

Subject: How to raise awareness among social collaborative platforms?We live in a fast-changing society, we face challenges everyday, and new paradigms are emerging to solve them: different sharing models, social and digital currencies or new ways of learning, collaborating or connecting with people. The digital revolution has allowed and accelerated these changes, and many startups have taken the opportunity. Already offering solutions, these platforms are gaining traction, but, how can they gain critical mass and keep up with evolving needs of people?

In this challenge, participants will explore user needs, generate ideas and come up with prototypes for specific problems of social startups.We will provide training on a methodology that has matured over the years in innovation projects and challenges of all sorts. Participants will apply it in a “real-world” environment.

We believe that this is a unique opportunity for both start-ups and participants:

• Social startups can improve their platforms by leveraging on a human centred methodology to solve their users needs.
• Students and recent graduates have the opportunity to put into practice their skills and learn new ones. They will work on inspiring social challenges, and will shape concepts on the latest digital trends such as collaborative networks and social currencies.

The challenge will also count with the support of a number of experts in related topics, such as collaborative networks and social media marketing.