Telling the story before making the product: a critical startup success strategy-
They say: that if you can’t tell it, you can’t sell it. We say: if you can tell it, you can create it, and that’s why it’s important to tell the story of the product.
For those who are involved in the creation of digital products and services, telling the story of the product can be an invaluable tool that guides them in how their product will be perceived and experienced, and that’s why it is important to tell this story at the discovery phase of product creation.
Whether you’re a designer, a project manager, a marketing manager, a programmer, or an entrepreneur, telling your product’s story will clarify, communicate, and better your product.
To tell you all about the topic we brought Ram (https://www.linkedin.com/in/ram-almog-82513017/), chief strategist in Red (http://www.red-id.com/). Ram is a serial entrepreneur that founded and invested in a number of start-ups, two of which were acquired. He has been helping companies reinvent their businesses for over 15 years and mentors start-ups in various incubators.
18:45 The Story of The Product
Upload your own events here.