Why tech needs to start telling stories by Isabel Serval, Copywriter and Brand Strategist

«Why tech needs to start telling stories» is a public lecture organised by Harbour.Space University in collaboration with OneCoWork.
This talk will be conducted by Isabel Serval, Senior Creative Copy and Brand Strategy Consultant at Sapient Razorfish_, DigitasLbi a.o.
Brands that tell good stories change how people think, feel and act. Now that the world of business is increasingly digital, why is it that the biggest global marketing story told today is still by a soft drinks company that insists on annually hijacking Christmas to sell canned diabetes?
Brand strategist and copywriter Isabel Serval discusses the significance of big stories in a turbulent post-truth world, and why the tech industry needs to relax its obsession with product and seriously up its storytelling game.
Topics will be:
Bringing storytelling into the digital age
Building a story around your brand
Crafting a creative and transparent marketing campaign
For: Brand strategists, startupers, entrepreneurs, designers, developers, project managers, anyone working across digital and design while crafting a product’s narrative.

About Isabel Serval:
Isabel Serval is a London based senior creative copywriter and brand strategist. She lends her creative skills to creative, digital and advertising agencies such as DigitasLbi and Sapient Razorfish_ for a wide range of clients, among which Timberland, RBS/Natwest, UBS, Jade by HSBC Premier, Nestle and Scania as well as London tech companies such as global meet-new- people app Badoo, mortgage disruptor Habito and fintech giant PayPal. She designed the voice and tone for Harbour.Space University and was previously Head of Creative Communications at production agency jelly London.

Research/Academic Interests:
brand strategy, sociology, psychology, behavioural economics, political theory

Read More about Isabel – https://goo.gl/zcSzuz