Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamily

Alice Zagury, Co-founder & CEO of TheFamily is talking about her favorite topic on earth: identity.

When you start out, you have nothing but your team and your vision. You need to focus on just one thing: convincing your first fans to join your battle.

Identity is the very first way you introduce your vision to the world. Your image communicates your values, your fights, your beliefs. To become a useful tool, your identity needs to be absolutely clear. It will then help you to find your punchlines, tone, communication channels…

Logo, colors, landing page, photos, slide deck… You don’t need to be a photoshop expert or a graphic designer to know what your startup should say through its look. ?

But you need to make choices and discover what your startup is, what your startup isn’t. That’s the framework Alice is gonna give you, that’s one of things she loves to do with the startups she takes care of at TheFamily. ✨

At the end of this workshop, you’ll have a better understanding of how to handle your identity as well as a cool toolkit to get started on defining it. ?