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Public Programme with Fil Guijarro, Sales Consultant, Mentor & Speaker

December 7, 2017 @ 19:00 - 22:00


«Best practices in B2B sales for digital companies» is a public lecture organised by Harbour.Space University in collaboration with OneCoWork.

This talk will be conducted by Fil Guijarro, Sales Consultant, Mentor & Speaker.

Digital companies looking to build their first sales organisation or looking to grow their current sales effort should always mind the basic best practices.

In this talk we will reach an understanding about the purpose of having a sales team, what to expect from them and what not to expect from them, and where to jump in as a manager. Also discussed will be basic assets and tools required by a sales team so they can do their job, such as a unified sales message and a CRM platform. The talk will conclude upon theory for cold outreach, and tips to engage unsuspecting prospects.

The talk will be somewhat disruptive and therefore fairly interesting for both beginners and experienced people. The most important thing to note is that a real sales process should be up and running, or you should be willing to initiate a sales process.

Topics will be:

  • Fundamental role of a sales team
  • Building out your list of target clients
  • CRM use
  • Cold Calling theory

About Fil Guijarro:

Fil has spent over 10 years in the startup scene in Berlin. At the start, he worked to internationalise startups once they had found success in the German market. Today Fil specialises in helping digital companies in various countries to acquire, train, and manage multinational sales teams, in order to position themselves strategically. From his point of view, internationalisation is 5% localisation – 95% sales!

As a sales expert, Fil delivers workshops to empower founders on the topic of sales, and he also acts as an interim sales director for selected clients. Fil has helped dozens of companies over the years, and actively participates as a mentor in a handful of accelerator programmes and as a speaker at startup events.

Fil has been a sales-oriented individual from the start, growing up around a sales and marketing-based family business, established by his father 50 years ago. Fil is from El Paso, on the US-Mexico border, and a graduate of the Mendoza College of Business of the University of Notre Dame in the US.

Read More about Fil


The lecture will be followed by a networking event & drinks



OneCoWork / Harbour.Space University
The Gallery Building,Moll de la Barceloneta 1, OneOcean Port Vell
Barcelona, Barcelona 08039 Spain
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