Growth Marketing Barcelona Roundtable: “Cookieless”, the new challenge of CMOs

A round table to understand ‘the cookieless era’ and how to create a 1st Party Data strategy in the eCommerce industry.

After two years, Growth Marketing Barcelona finally comes back with its first face-to-face meetup. The event will be divided into two main parts.
1. The first will highlight the challenges and the impact of the new ‘cookieless’ era on the eCommerce and Digital Marketing. Its main objective is to provide participants with concepts and ideas to integrate new strategies into their digital businesses and end by answering questions from the audience.
2. The second part will consist of a networking session accompanied by beers.

In this round table moderated by Sheila Caparrós, Ata Gur from Frizbit and Oriol Costejà from Jevnet will introduce you to the new era of digital marketing called ‘cookieless’, which we will face as of 2023, when third-party cookies will become obsolete. They will explain the challenges, alternatives and strategies that eCommerce companies should start considering in their digital marketing.

Who should attend this meeting?
From CMOs to eCommerce Managers, anyone working on creating digital marketing strategies to increase conversions and revenue, from user acquisition to retention, should attend the event.

What do you get out of it?
At the end of this talk you will have a better idea on the following:
– What is cookieless?
– What is the difference between first-party and third-party cookies?
– When does cookieless come into our lives?
– What will change in the way we do digital marketing?
– How will it impact our income?
– Can we avoid this?
– What are the new ways of doing retargeting campaigns?
– Strategies and suggestions from industry experts.

Timeline:
18.30 – 19.00 Opening & Registration
19.00 – 20.00 Round Table & Q&A
20.00 – 21.00 Networking & Beers

Where will the event take place?
The event will take place at Aticco Verdaguer.

Language: Spanish

To attend it is essential to register in advance on the link below, There are only limited places left, so hurry up to reserve your seat.
https://www.eventbrite.com/e/entradas-cookieless-el-nuevo-reto-para-ecommerce-managers-y-cmos-332333928727