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“Email Marketing: The Good, the Bad, and the WOW”

June 7, 2018 @ 19:00 - 22:00


«Email Marketing: The Good, the Bad, and the WOW – 5 things to always do, 5 things to never do and some examples of what’s rocking the industry» is a public lecture organised by Harbour.Space University in collaboration with OneCoWork.

This talk will be presented by Jessica Best, Director of Data-Driven Marketing at Barkley.

Email marketing still rocks the highest return on investment of any marketing medium – $20 on average for every $1 invested. That is, if you’re doing it right.

Is your email programme up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Even those familiar with email marketing will learn something new in this high-energy presentation!

Key Learnings:

5 things you should always do in email marketing

5 things you should never do in email marketing

The right way to grow and nurture your email marketing list

The anatomy of healthy email marketing design and layout

How to avoid the common pitfalls and mistakes many email marketers make

Interest: Data-Driven Marketing, Email Marketing, & Content Marketing

About Jessica Best

Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She’s taught courses at universities in Kansas City, and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, a full-service marketing and advertising agency in Kansas City, MO. She works daily to implement the marketing best practices she preaches for Barkley’s own clients.

In 2016, she was rated in the top 50 Awesome Marketing Women to Follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year.

She’s been quoted in numerous articles and trade publications, including being featured in Graydon’s Data-Driven Marketing Guidebook (published in print and ebook, in Flemish and French).

Read More about Jessica – https://harbour.space/Faculty/Digital-Marketing/Jessica-best


The lecture will be followed by a networking event & drinks


Harbour.Space Univerisity


OneCoWork / Harbour.Space University
The Gallery Building,Moll de la Barceloneta 1, OneOcean Port Vell
Barcelona, Barcelona 08039 Spain
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