Deliberry, the online grocery store that delivers your food to your doorstep within one hour, have received €3 million in funding over the last ten months.
The startup is part of the Antai Venture Builder based in Barcelona, which is known for companies like Wallapop, Glovo, Chicplace and latest Cornerjob, a blue-collar jobs marketplace which closed an A-round of $10 million only few weeks ago.
Deliberry was founded early in 2015, by Camilo Defoin, Gemma Sorigue, Miguel Vicente, and with Antai co-founder Gerard Olivé as co-chairman.
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Media for equity
The list of investors in Deliberry is long and contains names as The Crowd Angel (€531.000), ESADE BAN, Sputnik, Jose Del Bario and also public funds.
Deliberry is also giving equity for media to Zeta for future exposure in Spanish media. This kind of arrangement was also done when Cornerjob was funded recently, with the Italian media group Mediaset (founded by the former Italian prime minister Silvio Berlusconi).
At the time, Deliberry and Cornerjob founder Miguel Vicente expressed what he felt about such media arrangements.
“We love media for equity agreements. That’s something that we had before in different startups that we’re launching in Antai”, he told Techcrunch.
Going for Madrid
Until now Deliberry has focused on Barcelona, but just recently opened up business in Madrid.
The recent investments will be used for expanding and for technological development of the mobile version of the service.
The company sees themselves as a technology and marketing company for stores, and window for customers, La Vanguardia writes.
The startup has agreements with several big grocery chains as Caprabo, Veritas, Plusfresc and others. They say that 44% of the food they deliver is fresh.
Most of Deliberry’s revenue, which is not yet made public, comes from service delivery and other agreements with the retailers they work with.