Why You Should Startup in Barcelona: Stewart Masters Interviews Himself

In a rare and exclusive interview with myself, I reveal how Barcelona is evolving into a dynamic tech hub, why Spanish people drink beer for breakfast and also unveil the truth about my Hollywood romance with Jessica Biel. There shall be no more secrets shrouded in the dark…


You like the beach? Well startup here!

Barcelona is like an estranged girlfriend to me. We have always had an on-and-off kind of relationship, just the way I like it. I can’t remember what initial perception I had of Spain, but when I first came here in 2004 from dismal old England I was totally drawn to the enigmatic lifestyle and had a huge yearning to investigate. I had traveled somewhat before Spain but this was my first “big move” to another country and I damn well loved it.

I primarily came here with the intention of learning the language, getting some international work experience and sampling some of the local delights but then quickly fell into the entrepreneurial side of things. I worked for a few small non-tech startups over the next years and started to see the scene really manifesting in front of me.

After a stint of international work and travel, I came back to Barcelona at the beginning of 2010, motivated by a love for the county and with a goal of creating something new. During these audacious 4 years that I’d been on the run, the entrepreneurial scene had matured into beast, buzzing with new ideas and now had startups coming out of the woodwork. This was the time when Groupon and e-commerce clones were popping up all over the place; opportunities were ripe for the picking.

In my humble opinion, Barcelona is one of the most dynamic and vibrant cities in the world and somewhere I feel at home (and that fine sir is hard for me to say).


I don’t really think it makes much sense to compare these cities as ultimately the choice of the entrepreneur is based on countless variables.

Nethertheless, Barcelona possesses some fantastic qualities such as an amazing climate, a cosmopolitan environment, beautiful architecture, 7 city beaches and that’s not even touching the business side of things.

From a business perspective, Barcelona has an active government openly supportive of entrepreneurialism, some of the best business schools in the world, highly skilled and affordable workforce, innovative systems, high mobile penetration whilst also being a great testing ground before international expansion.

We are already seeing a transition in the educational sector with support from business schools such as IESE who are helping foster entrepreneurialism in youngsters so I expect to see the sector “evolving” in the years to come.

This is Barcelona


Wow you really got me with that one Stewart! How do I say this without sounding negative? It really depends what route you take. The government, through some of its initiatives such as Barcelona Activa, has implemented programs to speed up the process of opening companies to spur entrepreneurial activity. This program in particular helps with the agility, cost and “pain” of the operation.

Opening a company without any professional assistance can’t be described as anything but an expensive and painstaking experience.  I understand that the government is working to simplify this process, but compared with the ease in which one can set up a company in England, Germany, France or the US, it doesn’t help Spain’s promotion as an attractive location for startups. Luckily, you can get the right people to help you and it makes life a lot easier.


The scene has evolved drastically in the last 5 years but some will say it’s still in its infancy and unlikely to reach the heights of Berlin or London. Whatever the pessimists may say, I think Barcelona is on the correct route to making a big impact in the European entrepreneurial scene. SeedTable ranks the city of Barcelona as the 30th most active startup city worldwide and 4th in Europe (behind London #3, Berlin #13, and Paris #16 respectively), not bad I say.

I’m personally witnessing the daily emergence of new incubators, accelerators, co-working spaces, innovative startups, daily events for entrepreneurs and investors, active angel networks that are helping fledgling startups get off the ground running. We don’t have a Silicon Valley within Barcelona, but instead startups are located throughout the entire city. This helps to create a more united feeling of entrepreneurialism in the city that will hopefully help drive change within the educational systems.  As I mentioned above, there is a wealth of skilled and hard working talent that are motivated to push their products internationally.

From an investor standpoint, there isn’t a deficiency of early-stage capital although when it comes to raising your Series A, things get slightly more complex. Spain has renowned VC firms such as Nauta Capital, BCN Highgrowth, and Active VP who are involved in the community however I don’t think the entrepreneurs would complain if there were a little more competition in this space. Startups in Spain are sometimes faced with the Catch 22 of trying to raise funding from international VC’s who unfortunately, due to bad press and a distorted vision of the reality here, don’t want to touch Spain with a bargepole.


My my, Mr. Masters, are you trying to get some insider information out of me? I’ve seen a lot of great startups present in the last year so it would be difficult to name them all but here are a few to keep an eye on: Icebergs, visual organization for creative minds, Marfeel, create touch publications with an immersive feel, and Kantox, a low cost solution to exchange foreign currencies.Barcelona Activa


Barcelona is the place to be for events. Every day there is some kind of event kicking off for entrepreneurs. Whether it’s First Tuesday, Last Thursdays, Wild Wednesdays, Angel networks or Meetups (all with free beer of course), there will be something going on where you can meet fellow entrepreneurs and investors. I’ve heard numerous success stories of people meeting co-founders or successfully meeting investors and raising cash at these types of events.

On the other hand, you also have your fair share of “bigger” although less frequent events such as Tech Crunch Mobile, Mobile World Congress, TNW Events, Biz Barcelona, Lean Camp, Seedcamp, Startupbootcamp, with more and more larger events coming every year.


Well given that I’m a grandpa now and don’t tend to partake in nighttime activities as often, I’ll recommend a few places I hit up occasionally when I feel young and when I think the hangover will only last 1 day.

Ocaña: Ocana has a bit of everything– a cafe, bar, restaurant and downstairs club that manages to keep all of the old world underground city feel whilst still feeling modern and chic.

Bar Mut: A bar with an upscale-bodega feel where cocktails are still crafted (rather than poured) and where you can move into the late hours very easily.

Thanks for the amazing interview Stewart! Your fans will be delighted (fans scream).

Photo: Pedro Kok on Flickr


  1. Aldo de Jong says

    Hi Stewart nice story and very upbeat, like we are about Barcelona. I agree it’s a lot about personal choice, where do you want to live? You can always have your home and team here and spend a few days a month in London like some entrepreneurs do, or even incorporate in London. If you choose to incorporate in Barcelona, just get a little bit of professional help from a lawyer/gestoria that knows what he’s doing. Then it’s quite painless and not really expensive to set up the company here. Just make sure your notary is in the city, so you can quickly sign documents there now and then.

    I would also like to add some thoughts from our own investigation of the Barcelona Startup Ecosystem which can be summed up saying there is a lot of potential but still some work to do. The three major points are:

    – Good to start, bad to grow
    – Entrepreneurial passion, but no culture
    – Initiatives, but no glue

    Good to start, bad to grow

    Barcelona has quite a number of things going for it; availability of seed and public funds, junior talent coming out of local universities and the ability to attract outside talent as well. However, there’s still a gap in each of these. Take for example funding; there is a huge gap in post-seed/early stage funding when startups are really trying to grow. Some of the best startups coming out of Spain actually leave simply because the capital and types of investors needed for growth are elsewhere, which leaves Spain with a market of lemons that devalues the rest of the ecosystem.

    Entrepreneurial passion, but no culture

    This is two-sided in that there is capital, but not venture capital and that there is talent, but not enough attitude. As many entrepreneurs can probably tell you, there is definitely capital here. It’s just not venture capital. Some of the terms that investors ask for are really more detrimental than beneficial (as commented by others), and I don’t think it’s because they’re greedy or have bad intentions, but because they’re not used to investing in high-risk/return startups. Many of the investors that do have capital are used to working with less-risk intensive investments such as real estate or copy-cat business models. Of course this is not saying all investors are like this, just that it’s a challenge that many entrepreneurs face.

    On the entrepreneurial side, founders clearly have passion and a desire to create. However, it can be difficult to build the right team because of a “funcionario” mindset and a patriarchal society. Many people seem to expect that others should help them and tell them what to do (i.e government, universities or corporations) rather than figuring it out and doing it on their own. One founder told us that he has no problem finding amazing programmers who can program any feature required, but it’s nearly impossible to find a developer who can identify the actual needs themselves.

    Initiatives, but no glue

    You touched on this with the many examples of initiatives helping grow the Barcelona Startup Ecosystem like Activa, Barcelona.io, incubators, accelerators, meetups etc. I think the only thing that the ecosystem is missing is alignment or glue for all the initiatives. There’s yet to be any major events in Barcelona (other than MWC which isn’t focused on startups) that really set the stage like Disrupt NY/SF, London/Dublin Web Summit, SXSW, etc. For now, many initiatives by themselves are peanuts they are fragmented.

    It’s not doom and gloom at all, just some work to do. Together and with the help of leading international accelerators and international investors and international talent that is easy to attract, we can make Barcelona a key hub for very interesting entrepreneurial activity.

  2. Stewart Masters says

    HI Aldo,

    Thanks for your insightful comments. I agree with your points and like you say, with a little help we can help speed up the process and make Barcelona a renowned hub of innovation and entrepreneurship.

    See you around town!

Leave a Reply

Your email address will not be published. Required fields are marked *