Social Media and Your Business

Do you or are you planning to use social media to promote your business? Since you probably already use social media, it’s a no-brainer, but there’s a big difference between having social media accounts and those accounts actually being a useful tool for your business.

What we’ll do:

This workshop addresses this issue – we’re going to take a look at how to corral the seemingly wild world of social media and put it to work for your business. We want to make sure that what you do on social media is supporting your business goals, and that it’s easily managed and scalable as your business grows.

We’ll divide the night into 6 sections, with time for questions at the end of each.

● The role of social media in a digital strategy
● The importance of goals and metrics
● The current social media landscape (apps and sites)
● First steps in creating your own social media strategy
● Tools and automation in social media management
● Outsourcing your social media/community management