Presentation and Q&A with the Author of The Lean Brand, Jeremiah Gardner

Come join the Lean Startup Circle Barcelona for this exciting event with Jeremiah Gardner, the game changing author of The Lean Brand!  leanbrandbook.com

Jeremiah will be live video conferenced in from California to the big screens of the Mobile World Centre in Plaza Catalunya, for us to see and interact with him.  He will start out by giving a live presentation to teach the concepts, and then we’ll hold an interactive Q&A with the audience for the remainder.

Jeremiah will lay out the methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional model. Attendees will be introduced to a new way of approaching their brand and be given tools to start building intelligent, agile, and valuable brands.

Attendees will learn:

•  The new definition of brand

•  How to build and measure passion with their customers

•  How to use Lean Innovation to discover, create & deliver new value

•  How to form a culture centered on value using parallel innovation

•  How successful companies like Buffer, Betabrand and SoulPancake have used lean branding to build a strong customer base

•  5 ways to get started practicing brand innovation right away

Jeremiah’s talks are engaging, entertaining and inspire participants to innovate. His presentations are packed with illustrations, as well as clear, actionable advice and tools to help attendees build their brand properly.

Gardner’s framework is changing the way that startups and enterprise innovation catalysts are approaching their marketing and branding innovation.

We hope you can join us for this exciting event!

After our talk with Jeremiah, we’ll be having the networking with complementary beer and bottled water.

Registration for this event is open to all.  Please share this with anyone who might be interested.

See you soon!