Pokemon Go for Health: What is Behind the Location Based AR Game

Did you think that Pokemon Go was a failure and long over? Chia Hwu will prove you wrong and share the positive and unexpected effects such games can have on people’s health.

Augmented Reality (AR) and location games can have an effect on health of players, one example that has been popular and continues to be is the viral hit Pokemon Go from 2016. The game now has passed one billion downloads and has tens of millions of active users globally every month, with 20% of them being daily active users. Pokemon Go continues to lead and create the AR game space, using social mechanics, hyper-local community building, and location to create a virtual world on top of the real world. Come find out how this phenomenon shifts players’ physical and mental health through small habit changes.

About Chia Hwu:
Chia Hwu lives in Palo Alto, California. She is Managing Partner at Ideagoras, a Digital Marketing Agency based in Madrid, working with large global brands. She is also the founder of Qubop, an enterprise mobile consulting company in San Francisco that specializes in product discovery, UI design, and native application development for iOS, Android, and IoT. Her experience includes leading brand strategy, public relations, and product marketing. Chia’s background spans both hard sciences and the visual arts, and includes seven Silicon Valley startups.