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Neuromarketing and Lean Startup: how to design a memorable proposal

September 5, 2017 @ 18:45 - 21:00


Hello Lean Startupers!

We are back for another edition! This time we have a very unique speaker and guest, Daniel Vecino. Daniel is a serial entrepreneur, who has the special background of being an author, and an expert in both Lean Startup strategy and Neuromarketing!

Daniel is the author and creator of The Hero Plan. The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.

Daniel has a lot of high value insights that I’ve never heard from anyone else in the entrepreneur or startup world! There is a lot of value to be taken away.

The event will be a talk from Daniel, followed by networking with complementary beer and bottled water.


Memorable is being able to generate actions and experiences which use emotions to engrave an indelible mark on your customers, a footprint that is fully aligned with your proposal, capable of turning you into a hero, a legend.

It is certainly an ambitious goal, not one that lacks brave illusionists, that can trigger the misnamed and non existent “memory button” or even the “purchase button” without explaining how or why.

In this case, thanks to the simplicity of “The Hero Plan” and the powerful ground base of recent findings by neuroscientists, you will be able to design in a lean way an action plan packed with adventure and memorable experiences, while at the same time you find answers to the following questions:

• Why do emotions help us to become memorable and remain in people’s minds?

• What factors influence our customers as they make their decision to purchase

• How can you systematically design proposals that are more likely to be remembered or selected compared to those of your competitors?


The Hero Plan, prologued by Ash Maurya, is in its third edition and it is internationally available in Spanish and English.

The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.

A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.

A goal you can only achieve by practical and real application of effective neuromarketing techniques.

Are you ready to fight?


International expert in lean strategy, business models, innovation and neuromarketing.

Vecino fights with professionals and companies all over the world, designing focused, differentiating and memorable proposals in a lean way.

Until 2017, 6 companies founded in sectors like mobile technology, mobile payments, strategy, marketing and communication. More than 350 events as speaker, always using an outstanding and surprising staging. More than 20 countries in last years.

Follow Daniel:


More info:




Daniel Vecino


We want to say thanks to our sponsor Mobile World Centre!

And NewTech Capital! (www.newtech-capital.com), a technology focused M&A and financing boutique, helping entrepreneurs raise Series A/B funding rounds, and get acquired.

Don’t forget to register on the Lean Startup Circle Barcelona meetup page!

Share this event with friends/colleagues who might be interested!


September 5, 2017
18:45 - 21:00


mobile world centre
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