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MWC Off: Billion-dollar UI strategies

February 26 @ 20:00 - 22:00

Free

User interfaces are often dismissed as mere wrapping on the gift, a cosmetic layer around the critical core of functions, data, and algorithms. But history shows that UI has been the key to opening multi-billion dollar shifts in market opportunity, upending dominant companies and entire industries almost instantaneously.

Mark Bünger from Innovationlab will explain the history and strategy of waves of UI change, from early PCs and the graphical user interface, through mobile, voice, IoT, VR/AR, and AI.

Finally, we’ll peek into the emerging future of ZeroUI, ambient computing, and direct interfaces with the brain that neurohackers, Facebook, and Elon Musk are pursuing.

About Mark Bünger
Growing up in a home where technology and medicine met, Mark was one of the world’s first digital natives. At companies like Accenture, Forrester Research, Lux Research, several startups and Innovationlab, he’s worked on emerging interfaces from desktop apps to multimedia, in-vehicle infotainment, mobile and IoT, and now brain-computer interfaces.

Details

Date:
February 26
Time:
20:00 - 22:00
Cost:
Free
Website:
https://mob-barcelona.com/event/mwc-off-billion-dollar-ui-strategies/

Organizer

MOB // MAKERS OF BARCELONA

Venue

(MOB&PAU) Makers of Barcelona
47 Ronda de Sant Pau Barcelona
Barcelona, B 08015 ES Spain
+ Google Map
Website:
https://www.facebook.com/events/1558386281150488/

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