Lean analytics by their authors! Ben Yoskovitz & Allistair Croll in Barcelona!

Lean analytics by their authors: Ben Yoskovitz & Allistair Croll in Barcelona.

Hi folks!

Ben Yoskovitz (@byosko) & Allistair Croll (@acroll) are in the city next week!

After receiving Alex Osterwalder, back in 2012, and Ash Maurya, bak in 2013, the authors of the great book Lean Analytics are going to meet us @itnig

What? You don’t know what is Lean analytics? Then don’t come! Leave a place for the people that know (Well, it is a joke. But seriously, if you don’t know, check the book 🙂

About the Book

Marc Andreesen said “Markets that don’t exist don’t care how smart you are.” Whether you’re a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now.

Repeating this process helps you to overcome many of the risks inherent in early-stage companies or projects, avoid premature growth, and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.

3€ as always, is a reservation fee.

We will have a beer, by Estrella Damm this time.

Hope to see you there! Veronica

@itnig , @byosko , @acroll