Barcelona Tech, Startups and Innovation
Friday, October 31, 2014. 19 to 20
Carrer Bailèn, 11, 08010, Barcelona (map)
First room to your left after FabCafe
Special presentations from the pros at CrowdCube Spain and Ulule!
Could crowdfunding replace traditional Marketing?
For years, crowdfunding platforms have been the provenance of creative types, scrappy startups and charitable campaigns. But now, brands of all sizes are seizing on it as a way to align themselves with popular causes. These campaigns let brands engage with their customers rather than just treating them as a transaction, transforming potential customers and partners into ultimate brand evangelists. Crowdfunding, as a marketing tool, is a powerful way to create connected communities, promote customer loyalty, and drive innovation.
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