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#DARKUX: The dark side of the User Experience

January 24, 2018 @ 19:00 - 21:00

We have fought hard to get companies to go for a user-centered design but is it enough? Could it be that a design is perfect for a user but has a negative impact on society? How do we evaluate the social impact of our product? 

In #DARKUX we will study cases in which the social impact of a product designed putting the user in the center has been negative, even affecting in some cases the same user who was trying to help. We will review some standard UX methodologies that should be updated to help us map the social impact and prevent these cases as much as possible. 

In addition, you can participate by contributing errors that you have found in the UX / UI design processes that you have faced.

SPEAKER: 

Júlia Cantavella Soler – Lead Service Designer at Telefónica Innovation 
https://www.linkedin.com/in/jcantavella/

I graduated in Advertising from the Autonomous University of Barcelona but my life has always been linked to design, first paper, then web, then mobile, then products and now services. In 2011 I started working in Innovation as UX Designer. I have seen many products born and many others die. I have a lot of evangelization behind my back so that the companies in which I have worked will go for a user-centered design.

In 2014, I created the UX team of the Global Innovation Department of AXA Assistance, where we had a lot of work ahead of us. In 2016 I joined Telefónica Innovación as UX lead. Right now I lead the design team Services of the Predicting Area Human Behavior of Telefónica Innovación. We work with Artificial Intelligence and Machine Learning projects, and we get up every day with the aim of defining a better future for all our users. 

YOU MUST KNOW THAT … 
If you want to train in UX / UI DESIGN and become an agent of change, you can train in UXER SCHOOL, the school of professionals in User Experience. 
https://www.uxerschool.com/

On February 9, 2018 we started our USER EXPERIENCE IMMERSIVE course in Barcelona, a good way to get to know this universe and to learn in a practical and intense way with the best professionals in the sector. We are looking forward to meeting you, are we talking? 
https://www.uxerschool.com/cursos/user-experience-immersive-barcelona/

WHAT YOU HAVE TO BRING A 
lot of desire to learn and to meet other professionals in the sector. An opportunity to learn from mistakes and to design a User Experience that is beneficial for everyone. May the UX be with you!

 

Details

Date:
January 24, 2018
Time:
19:00 - 21:00
Website:
https://www.meetup.com/UX-Academy-Barcelona/events/246298083/

Venue

Mobile World Center
Plaça Catalunya, Portal de l'Angel
Barcelona, 08002 Spain
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