📢. Talk Description
As you are reading this, millions of digital ads are being impressed in the world. However, the technology behind Online Advertising is complex and it has to handle a lot of data in a very short time. In this talk, you will see how Data Analysis can be applied to find important insights in Online Advertising and some of the projects that have been developed inside the Business Intelligence department of ExoClick, an ad-network that is currently serving more than 8 billion impressions per day.
🗣️ Speaker Profile: Marta Expósito
Marta is currently working as Senior Data Analyst at ExoClick while pursuing her Industrial Ph.D degree at the Polytechnic University of Catalonia. She is also a consultant teacher at the Universitat Oberta de Catalunya and in her free time she enjoys learning and practising ninpo ninjutsu. She combines an analytical mindset with academic passion and a fighter spirit and this skill-set has allowed her to crunch data to improve the Online Advertising Ecosystem as well as to help grow the business from a data-driven perspective.
When: Wednesday, 4th November (18.30-20.00 GMT+2 🇪🇸 )
Where: Via Zoom (Link visible to people who RSVP)
Upload your own events here.