Beyond the Logo: Growth-Oriented Branding for Startups and Scale-ups

When you hear the word “branding” you are probably thinking of techniques developed in the mid-20th century. In today’s digitalised, interconnected and fast-paced environment, it is important to adopt a different approach to succeed.

In this practical talk, we will explore aspects of branding that go beyond a company’s visual identity.

You will learn how to hash out your brand architecture, positioning and messaging framework.

Instead of looking at these things in a vacuum, we will focus on practical applications and how to use branding to achieve your business goals.

AGENDA
7:00 Welcome, networking
7:15 – 7:45 Presentation
7:45 – 8:15 Q&A
8:15 – 9:00 Drinks & Networking

SPEAKER:
Anna Bogdanova is the CEO and Founder of Shiba500, a boutique branding and marketing agency for tech startups and scale-ups. Anna has over 10 years of experience in branding, storytelling, and growth marketing. Some of her past clients include Google, Shell, and The Bitfury Group. Prior to founding her own agency, Anna worked as Head of Communications at The Element Group and as Head of Brand at LoyaltyPlant.

Beer, wine, soft drinks and light food will be served during networking portion of evening.