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Ash Maurya 2-3 Day LEAN Workshop

September 19, 2017 @ 09:00 - September 21, 2017 @ 18:00

Hello Lean Startupers!

Ash Maurya, author of the best sellers “Running Lean” and “Scaling Lean”, and one of the most instrumental people in the creation and advancement of the Lean Startup movement, will be in Barcelona having a 2-3 day workshop (2 days for entrepreneurs and 3 days for coaches/mentors) from the 19th September to 21st September! Ash has offered the Lean Startup Circle Barcelona a special discount code for a 10% discount for anyone interested in the workshops. Enter the code “LEANSTARTUP” in the promo code area of the checkout page of the registration to receive the discount. See the description below and registration links for the workshops:



• 3 Day Workshop focused on MENTORS AND COACHES from the 19th to the 21st. For the 3 Day Workshop, REGISTER HERE

• 2 Day Workshop focused on ENTREPRENEURS from the 20th to 21st. For the 2 Day Workshop, REGISTER HERE

The rest of the information below will focus on the 2 Day Entrepreneur focused workshop…


Learn the Counter-intuitive Approach to Uncovering What Customers Want and Building Products They Can’t Refuse.

You can find more information on the registration pages or you can see more on the 2 Day Entrepreneur focused workshop below:

Most products fail. Not because we fail to build what we set out to build, but because we waste needless time, money, and effort building the wrong product – something nobody wants.

This begs the obvious question: Why does this happen and how do you build what customers want?

Surveys, focus groups, asking customers doesn’t work because customers often don’t know either.

“It is not the customer’s job to know what they want.”
– Steve Jobs

In this 2-day hands-on workshop, you’ll learn exactly how to uncover what customers want and how to systematically turn these insights into products your customer’s cannot refuse.

Built on business modeling, Lean Startup, and jobs-to-be-done thinking, this LEANSTACK workshop promises to raise your odds of success.

Life’s Too Short to Build Something Nobody Wants.

Led by Ash Maurya

Author of two best-selling books (Running Lean and Scaling Lean) and the creator of the highly popular 1-page business plan template: Lean Canvas.

I have spent the last five years teaching and refining this methodology through numerous workshops and bootcamps around the world from Austin to Zurich.

I have worked with companies ranging from 1 person startups to large enterprises such as Intel, Dell, NPR, Amazon, and taught at a number of universities including Stanford, MIT, Harvard, Berkeley, and UT Austin.

Who Should Attend

This workshop is designed for Entrepreneurs, Intrapreneurs, and other Visionaries charged with bringing bold new ideas to life.

The workshop lays out a framework for taking ideas all the way from concept to scale.

“I’ve read all books about Lean and apply the methodology for myself in all my projects and for my clients from Lean Startup to Business Model Generation to 4 Steps to the Epiphany. Running Lean is for sure the most practical way to apply the methodology. The Workshop reinforce the practice part and gives you all tools to move ahead.”

– Jeremy Goldyn Head of Digital Business, ANAIS IT

For those already familiar with Running Lean (not a prerequisite to attend):
The big epiphany in Running Lean was viewing your business model (not your solution) as the product. This workshop goes further and shares new field-tested techniques on customer interviewing, business modeling, and metrics.

This workshop also covers newer content from my latest book: Scaling Lean. While Running Lean was focused on the entrepreneur to customer conversation, Scaling Lean is focused on the entrepreneur to stakeholder (investor) conversation.

As an attendee, you’ll receive hardcopies of both books.

Workshop Details

The workshop is run over 2 full days of interactive sessions and hands-on practice.

DAY 1 – Running Lean

The first day is themed around Business Model Creation using entrepreneur to customer conversations to uncover what customers want.

The day starts with a general overview of the methodology and then we get to work on defining your true product – your business model.

By the end of the first day, you’ll learn how to effectively capture, refine, and pitch your core business model to internal and external stakeholders.

9:30 – 10:30
Running Lean Overview

Understand why building new products is hardOverview of the 3 meta-principles for Running Lean

[Coffee Break]

11:00 – 12:30
Uncovering Problems Worth Solving

Advanced techniques for problem definition.Using Jobs-to-be-done to define your unique value proposition.

[Catered Lunch]

13:30 – 15:00
Traction Modeling

Learn how to test whether a business model is worth pursuingLearn how to define the single key metric that metrics in your business model – TRACTION.

[Coffee Break]

15:30 – 17:00
Pitching The Business Model

How to effectively share a business model with team members, advisors, and investors.How to pitch a business model for learning.

17:00 – 17:30
Day 1 Wrap-up

DAY 2 – Scaling Lean

The second day is themed around Business Model Validation using entrepreneur to stakeholder conversations to define, measure, and communicate progress.

Business Model Validation is much greater than Business Model Creation and this is where you’ll learn actionable techniques for distilling and stress testing your business model down to testable assumptions or hypotheses.

By the end of the day, you’ll learn how to define your success metrics and craft effective experiments that maximize for breakthrough learning.

9:30 – 10:00
The Art of The Scientist

The Entrepreneurial MethodYou’ll learn the #1 most important thing scientists do? Hint: It isn’t running experiments. That’s #2.

10:00 – 11:00
The Customer Factory Blueprint

Understand the key levers of traction.Model your traction levers for your business.

[Coffee Break]

11:30 – 12:30
The LEAN Sprint

Learn how to craft effective experiments that maximize for speed, learning, and focus.Track and communicate your progress using the Lean Stack innovation accounting tool.

[Catered Lunch]

13:30 – 15:00
Applied Systems Thinking

Introduction to constraints thinking.Learn how to prioritize and break constraints in your model.

[Coffee Break]

15:30 – 17:00
Building Features People Want

How to practice LEAN beyond your Minimum Viable Product (release 1.0)?How to build continuous feedback loops with customers.

17:00 – 17:30
Day 2 Wrap-up

“Lean concepts are exciting but it’s hard to know what to actually do. Ash not only gives advice but makes it practicable.”

– Jason Cohen, Founder of WPEngine

Workshop Bonuses

• A copy of my book Running Lean
• A copy of my next book: Scaling Lean
• 1 month unlimited access to Lean Stack app

“Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I’d encourage Running Lean to anyone trying to get a business off the ground.”

– Noah Kagan

Chief Sumo, Appsumo.com

Practice Trumps Theory

Your instructor, Ash Maurya, is praised for offering some of the best and most practicable advice out there for entrepreneurs. At this event, you won’t just hear theory and a bunch of case-studies but instead roll up your sleeves and actually move your idea forward. If the event fails to deliver on this promise, we’ll gladly refund your entire ticket price.

Ready to level up your game?

You’ll learn how to run lean.

You’ll participate in interactive sessions.

And you’ll apply all this to your own product.

Spots are limited. Register today.

Interested in Sponsoring? Contact us

100% Money-back Guarantee:

My success metric is based on building better entrepreneurs.

I want you to succeed. Period. If after 2 days, you feel like you don’t know how to move your idea forward, I’ll gladly refund your entire ticket price plus hotel and airfare to the event


• For the 3 Day Workshop focused on MENTORS AND COACHES from the 19th to 21st REGISTER HERE

• For the 2 Day Workshop focused on ENTREPRENEURS from the 20th to 21st REGISTER HERE


September 19, 2017 @ 09:00
September 21, 2017 @ 18:00


Barcelona, Barcelona Spain

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