Anything You Want: How To Build Brands That Shine

This workshop is designed to provide a comprehensive understanding of the role and tools of marketing communication and to offer tested tools and creative processes for communication strategy creation. Through interactive steps you’ll learn to:

• define the core values of your company or project,
• help to focus on a well-defined target audience,
• create simple, clear and powerful messages,
• and find the right tools to transmit that message.

What’s in it for you exactly:

• the participants gain a good overview of a logical and repeatable process,
• learn about current communication trends, customer insights and strategies to build stronger brands,
• teams leave with an actionable plan to implement the strategy, complete with suggestions for message, channels and actual tools.

Course time is 4 hours with breaks.

I believe that great communication turns good ideas into truly wonderful ones. I am also convinced that in order to create great communication it is essential to be aware of the values we stand for and the goals we want to reach.

We have to stop looking at marketing communication as a remote element, a box on our checklist to tick. Good communication is a logical result of everything the company does and stands for. This integrity of actions and messages is crucial in making your customers understand, trust and ultimately choose your service or product. To quote Simon Sinek, people don’t buy what you do, they buy why you do it.

Consequently, defining what is driving your company and how does this mission resonate with your target audience is key to build better products and stronger organisations. We never before had better tools or more frequent interaction with customers from all over the world, and it is time to harness this advantage

DO THIS WORKSHOP FOR FREE!

Send me the latest advertising/campaign/marketing stunt that had delighted you with a short explanation about the why. I draw from the applicants and the lucky one get’s to participate at the workshop for free.